Singular Tweet By Tesla CEO That Sheds Light upon Emotional Intelligence
In the form of the
restricted scope of a 280 characters of a tweet, Elon Musk has shown us the
importance and relevance of emotional intelligence in order to handling
customers and their needs. The tweet has manifested how to make a connection
with the emotional side of the customers.
It is no denying that Musk is one of the most vital persons in the current
world, in respect of both technology and business. He is the successful leaders
of companies like Tesla and SpaceX. And, one thing he excels at is using social
media to his benefits as well as those of his companies. You may adore him or
despise him, but you can never stop yourself from being impressed by his
mastery of the use of social media.
In this tweet dated 26th December, 2017, Musk at first sends out
gratitude to all the Tesla customers. He thanked them for keeping their faith
in such a project that was deemed impossible by a large number of people and
investors. Then, he goes on to say how the people at Tesla put in such huge
amounts of efforts and resources in order to manufacture vehicles that people
would love; he hopes that they do. Finally, he opens himself to suggestions
from the people regarding the ways in which Tesla can further improve.
In such a few compact lines, Musk gives us a crucial tutorial about the
implementation of emotional intelligence, which is basically the skill to use your
emotions to your advantage. This tweet of his managed to pull off quiet a
number of noticeable things.
A few of these aspects have been discussed briefly below:
Ensures the Satisfaction of Customers and Subordinates Alike
This is one
thing that the tweet succeeds very well in achieving. The beginning of the
write-up is basically a word of thanks aimed towards the employees and
customers. He expresses utter gratitude towards all the workers and investors
of Tesla for their dedication and hard work. He also lets out a shout of thanks
to the customers for having faith in his words, and of course, his company.
What he intends to do is to mentioning how grateful he is to the people who
helped him and his company during the plethora of challenges that came up. Musk
makes an effort to strengthen ties with people who have supported his “idea”.
Suggests That He Welcomes Criticism
It may happen to
anyone of Musk’s status and influence that they do not entertain any form of
criticism and suggestions, be it either of positive or negative nature. But
this is not the case with this man. In the last part of the tweet he welcomes
people’s comments, critiques and complaints. Musk thinks of them as gifts that
will allow him to grow Tesla further, and meet customer needs with even more
Response Rate is Extremely Good
Just posting the
message on Twitter did not mean an end on Musk’s part. Quiet naturally, this
post did welcome a huge response from people from various parts of the world –
which ranged from queries regarding a pick-up truck, improved navigation
technologies, and features regarding the inability of the Bluetooth to connect
to smartphones automatically. Even personalities like the co-founder of
Facebook came up with responses. Musk went on to answer all the complaints and
comments almost as and when they came. The comments actually gave a great
opportunity for Musk to communicate with his customers, and this attitude
implies his belief that ideas can origninate from anywhere and anyone.